Tiny Bit of Poo

The Cheshire and Merseyside Cancer Alliance bowel cancer screening awareness campaign 'Tiny Bit of Poo' was designed to address low uptake across the region.

While free NHS screening is available, many eligible individuals do not complete and return their home testing kits. This is often due to low awareness, misconceptions about the process, and behavioural barriers that prevent people from taking action.

Please feel free to use the campaign assets and let us know how you use them. The social media copy has been developed specifically for Bowel Cancer Awareness Month

Bowel Screening Awareness A4 posters DIGITAL
Bowel Screening Awareness A4 posters PRINT
Bowel Screening Awareness A5 leaflet trifold DIGITAL
Bowel Screening Awareness A5 leaflet trifold PRINT
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Bowel Screening Awareness Social Media Graphic 1080 x1350 1
Bowel Screening Awareness Social Media Graphic 1080 x1350 2
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Bowel Screening Awareness Social Media Graphic 1920x1080 2
Bowel Screening Awareness Social Media Written Copy
Bowel Screening Awareness stakeholder toolkit

Targeted Lung Cancer Screening Project by South Yorkshire and Bassetlaw Cancer Alliance

Targeted SMS project for those aged 70-75 who did not engage with the Lung Cancer Screening Programme at previous invite. Behaviour Science informed SMS sent by GP as "Messenger" prior to letter invite received from Lung Cancer Screening provider.

 

Case Study